NOTHING TO HIDE
TRANSFERWISE NYC LAUNCH
TransferWise wanted to announce their arrival to the U.S. So, to prove to people, including American banks that, TransferWise has nothing to hide, founders Taavet and Cristo agreed to get down to their underwear, in NYC’s Financial District. The stunt took place, was edited and released, on the coldest day in 80 years, in February 2015.