62 MILLION GIRLS
LET GIRLS LEARN
62 million girls worldwide are denied their right to an education. We needed to raise awareness of the issue and help people emotionally relate to the problem in order to understand it. To demonstrate what 62 million cases of unrealized potential look like we launched the #62MillionGirls Yearbook with 62 million blank spaces, one for every girl missing from school. The First Lady asked people to fill the blank spaces and share what they learned in school to show the importance of education. The #62MillionGirls Yearbook took off, and the campaign quickly turned into a movement.