CALM #CHANGETHEPICTURE

Every day in the UK 12 men take their own lives. Suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to oppressive gender stereotypes which are reinforced through social media, forcing men to hide their vulnerabilities.

On International Men’s Day 2017 12 real men shared photos of themselves on social media looking like the picture of masculinity - while privately struggling with severe mental health issues. We invited people to take a closer look at the man behind the image and asked them to help #ChangeThePicture of men’s mental health.