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CHICKEN OUT

BURGER KING

HIJACKING THE KFC CHICKEN CRISIS
Burger King hijacked the 2018 KFC chicken crisis by reacting to an angry KFC fan who “had to go to Burger King." A couple of tweets between KFC and Burger King later, and one “We don’t chicken out” promotion in-store racked up a whopping 600MM global impressions all with £0 media investment.