EAT(RED)DRINK(RED)
The cause brand (RED) and Mario Batali started Eat(RED)Drink(RED) as a way to recruit the food and drink industry to help end the fight against aids. Restaurants, bars, and food trucks turned food and drink red to raise awareness and funds for the cause. In 2015, we created a simpler mobile experience to help get more supporters signed up and make the message loud and clear.