FIRST TIME WITH NORWEGIAN
Norwegian needed to promote their first low-cost long-haul route from Buenos Aires to Europe. We built a campaign around the insight that for many Argentinians this route would make it affordable for them to experience their first time on an airplane. We created content with SEO influencer’s about their first time in Europe, and worked with the Argentinian influencer Dustin, to invite his 1.1MM followers on a first date around Europe.