YOU NEVER FORGET YOUR FIRST TIME
Norwegian needed to promote their first low-cost long-haul route from Buenos Aires to Europe. Working with the insight that for many Argentinians this route would make it affordable for them to experience their first time on an airplane. SEO influencers created content about their first time in Europe promoting the new route. While Argentinian influencer Dustin made it famous by inviting his 1.1MM followers on first dates around Europe.