Lidl had a mission for Christmas 2017 to bring people together using social media around the Christmas table instead of distracting them from the family celebrations.

Using Facebook’s new augmented reality (AR) platform, we launched four festive filters and Facebook'a first AR game - Emojional Christmas. We brought in the nation’s favourite Santa Claus – the one and only Brian Blessed – to bring our Christmas tech to life and promote it, and used smart media targeting to reach the merriest users with our Lidl Christmas AR magic.